Thursday February 18, 2021
PETERBOROUGH promoter Ged Rathbone hopes the club can build a successful relationship with new major sponsors T Balfe Construction.

The successful Lincolnshire-based family business can be unveiled today as Panthers' title backers for the 2016 season.

The company has operated in its home county, Yorkshire and across the East Midlands for 60 years - now Rathbone hopes to take the T Balfe Construction Panthers, as they will be known, to the top of speedway's Premier League.

Rathbone said: "We're thrilled to be able to announce a terrific new sponsorship deal which will give everyone a huge boost ahead of the new season.

"The backing will be invaluable as we aim to challenge for league and cup success.

"We’re really excited about the deal and the onus is on us as a club to ensure everyone connected to T Balfe Construction enjoys the experience of being our major backers.

"The company will use our meetings as an opportunity to treat their staff and we look to welcoming and entertaining guests throughout the season.

"The way the company do things is very much in line with our own approach – it’s about ambition and honesty.

"It only took a matter of minutes to thrash out a deal after the club and company were first introduced.

"They’re petrol-heads anyway with their own car-racing team so I'm sure they will quickly be hooked on speedway.

"Hopefully it is the start of a long and successful partnership."

Rathbone struck a five-figure deal with T Balfe director David Balfe, a self-confessed motorsport fanatic.

He is owner of Balfe Motorsport team which runs a Ferrari 458 in the GT International Open Series with son, Shaun, behind the wheel.

The team has competed with success in British, Spanish and international championships over two decades.

And Balfe snr is expecting to enjoy his first involvement into racing of the two-wheeled variety.

He said: "It is great to be able to support Peterborough Panthers and hopefully we can help them onto bigger and better things.

"The club has one hell of a set-up and they are also a friendly and ambitious bunch.

"I was made aware they might be looking for sponsorship so I thought I would come down to see Ged and his management team to see what they're about.

"They made me feel hugely welcome and I felt comfortable in their company straight away.

"It is nice to be able to do a deal that should help the club while also giving us a way of marketing the fact we want to move into Peterborough business-wise.

"It is a joint venture which will hopefully bring success for both parties."

Picture (from left to right): Promoter Ged Rathbone, co-promoter Trevor Swales, T Balfe Construction director David Balfe and joint team boss Dale Allitt. Picture by STEVE HONE

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